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Sri Lanka Tourism launch a mega Taxi Advertising Campaign in UK

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Under the guidance of Ministry of Economic Development, Sri Lanka Tourism Promotion Bureau has launched an International Tourism Promotional campaign in order to increase awareness of destination Sri Lanka in countries around the world .</div>
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As part of this campaign 1200 taxis will be branded featuring key tourism attractions of Sri Lanka in major destinations around the world including UK, France, Germany, Korea and Japan. Accordingly, Sri Lanka Tourism has branded and launched 450 taxis in three of the UK’s biggest cities: Manchester, Birmingham and London recently. The first fleets of 300 taxis of this campaign were launched on 04th August in London. ‘Sri Lanka –A Journey Awaits’ tagline will promote the key tourism attractions of Sri Lanka on taxis with a massive fleet of cabs in each city displaying Taxi Super sides, back seat covers, Taxi receipts with stunning visual imagery of Sri Lanka’s prominent tourism attractions. The campaign will run for a total of 12 weeks in the UK.</div>
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The campaign will blend seamlessly onto each city’s taxi cabs, using clear branding to promote Sri Lanka as The Gateway to Asia.</div>
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An ideal way to promote a business or project a message to a target city, taxi advertising offers a high-impact approach to effective marketing.</div>
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Reinforcing the campaign with interior advertising ensures reach to an even wider demographic by targeting passengers as well as pedestrians and fellow road users.</div>
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SLTPB ensured that the use of taxi advertising is a powerful tool for Sri Lanka Tourism Promotion Bureau to drive brand awareness and help project the country as a beautiful tourist destination across the UK’s three major cities. As a outdoor advertising format, advertising on taxis allows huge reach to valuable audiences who will be drawn in by this attractive campaign. The UK campaign will create a huge impact with the three chosen locations offering the biggest and wealthiest audiences in the UK.</div>
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<strong style="border: 0px; margin: 0px; padding: 0px;">- Sri Lanka Tourism Promotion Bureau</strong></div>
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Sri Lanka Tourism launch a mega Taxi Advertising Campaign in UK

Under the guidance of Ministry of Economic Development, Sri Lanka Tourism Promotion Bureau has launched an International Tourism Promotiona...

2:45 PM

Kandy Esala Perahara - August 1st to 11th

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<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">The month of Esala (July), during which period this annual pageant is usually held, had been considered a month of celebrations and festivity, both among Indians and Sri Lankans. Even from the lifetime of the Buddha in the 6th century BC, the Esala festival was held to commemorate the Buddha's Conception, his Renunciation and the First Sermon. Esala is also considered to be the beginning of the raining season (Vassana) when the monks commence their Retreat. Also, this month is considered to be the period when ritual performances to the protective divinities are held, (eg Pattini puja) as recorded in the text 'Pattini-Halla'. Being considered a 'chaste' month, the period is held sacred for the availability of water, hence prosperity.</span></div>
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Kandy Esala Perahara - August 1st to 11th

The month of Esala (July), during which period this annual pageant is usually held, had been considered a month of celebrations and festivi...

2:06 PM

Glamorous “Sri Lanka Night” Shines in Shanghai

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Sri Lanka Shines in Shanghai three day mega promotional campaign in China reached its climax with a glamorous ‘Sri Lankan Night’ which was held in the evening of 4th July 2014 at Pudong Shangri La Hotel in Shanghai. The event was graced by the distinguished presence of Hon. Basil Rajapaksa, Minister of Economic Development of Sri Lanka as the chief guest of this glamorous evening.</div>
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The other VIP guests who were present at the event included Hon. Shan Wijayalal, Chief Minister, Southern Provincial Council, Sri Lanka, Hon. (Madam). Zhang Li Li, Chairperson for Foreign Affairs, Shanghai Municipal Government, H E. Ranjith Uyangoda , the Ambassador of Sri Lanka to China , Hon. Nazeer Ahamed, Provincial Minister (Tourism), Eastern Provincial Council, Sri Lanka , Hon. Dao Shu Ming, Chairman, China Friendship Association with Foreign Countries , Ms. Yasun Wang, Vice Chairperson, All China Federation of Returned Overseas Chinese ,Mr. Yong Jiang Huang, CEO, Infinit-Tea Ltd, Mr. Wang Yingqi, Counsellor (Economic and Commerce), Embassy of China in Colombo, Sri Lanka and Mr. Gu Jun, Vice Chair of Municipal Commission of Commerce of Shanghai.</div>
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The rest of the VIP’s represented the evening from Sri Lankan side were Mrs. Hasanathy Dissanayake, Consul General of Sri Lanka in Shanghai, Mr. Anura Siriwardhane, Secretary, Ministry of Industry & Commerce, Mr. Bhashwara Gunarathna, Chairman, Sri Lanka Tourism, Mr. Nishantha Wickramasinghe, Chairman, Sri Lankan Airlines, Dr. D.S. Jayaweera, Director General, Sri Lanka Tourism Development Authority and Mr. Rumy Jauffer, Managing Director, Sri Lanka Tourism Promotion Bureau.</div>
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Glamorous “Sri Lanka Night” Shines in Shanghai

Sri Lanka Shines in Shanghai three day mega promotional campaign in China reached its climax with a glamorous ‘Sri Lankan Night’ which was ...

11:13 AM

“Sri Lanka Shines in Shanghai” Shopping Mall Activation Attracts Heavy Crowd

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<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px;">Sri Lanka Tourism implemented a shopping mall activation campaign from 04th -06th July 2014 in Shanghai – China under “Sri Lanka Shines in Shanghai” promotional campaign. Held at the Century Plaza on Nanjing Road, the three-day campaign themed "Sri Lanka Shines in Shanghai" has attracted a large number of travel enthusiasts and urban public to this event. The entrance to the Nanjing Lu Century Square was designed with a life size replica of the ancient Yapahuwa Entrance and the event arena was decorated with elephants and wildlife replicas which were the main attraction for drawing the crowds to the shopping Mall event held in Nanjing Lu square. With world-renowned Sri Lankan jewelry, textiles, seafood, black tea and other special commodities presented, for the crowds gathered at the century square. Moreover, handicrafts featured with Sri Lanka ethnic characteristics have dazzled a large number of urban visitors, who were impressed by superb artistry of these products while travel enthusiasts were more concerned about the local cultural performances and natural beauty in Sri Lanka and actively took part in games at site.</span></div>
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“Sri Lanka Shines in Shanghai” Shopping Mall Activation Attracts Heavy Crowd

Sri Lanka Tourism implemented a shopping mall activation campaign from 04th -06th July 2014 in Shanghai – China under “Sri Lanka Shines in ...

2:32 PM

“Sri Lanka Shines in Shanghai” Marks the Beginning with a Press Conference

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( 01st July 2014, Shanghai) On the afternoon of July 1st, kick-off press conference of Sri Lanka Joint Mega Promotion Campaign - “Sri Lanka Shines in Shanghai” was held in Shangri-La Hotel, Pudong, Shanghai. The activity, sponsored by Ministry of Economic Development, Sri Lanka Tourism Promotion Bureau, Sri Lanka Embassy in Beijing China and Sri Lanka Consulate in Shanghai, was intended to comprehensively introduce tourism, culture, and economy of Sri Lanka to Chinese people.</div>
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The Consul General of Sri Lanka in Shanghai, Ms. Hasanthi Dissanayake, Mr. Rumy Jauffer, Managing Director of Sri Lanka Tourism Promotion Bureau, Mr. Asoka Hettigoda – Chairman of Siddhalepa Group of Companies and special invitees Mr. Er Dong Qiang , a Shanghinese Photographer and Ms. Chen Danyan, the famous Shanghai novelist and travel writer, Sri Lankan senior officials, and more than 120 media of China attended the conference.</div>
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Consul General of Sri Lanka in Shanghai, Ms. Hasanthi Dissanayake delivering the inaugural speech said, “Over a long history, China and Sri Lanka increasingly strengthened their friendship. I hope you really love the show we prepared in Shanghai. With China’s economic growth, out bound tourism also has been on the increase and I am happy to note that when last three years are considered, there had been unprecedented increase of Chinese tourists to Sri Lanka. Sri Lanka Shines in Shanghai is in a way peaks it all and Sri Lanka Tourism Promotion Bureau will introduce Sri Lanka through this event, of what Sri Lanka offers to the world, land of smiling faces and hospitality at its best” .</div>
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“Sri Lanka Shines in Shanghai” Marks the Beginning with a Press Conference

( 01st July 2014, Shanghai) On the afternoon of July 1st, kick-off press conference of Sri Lanka Joint Mega Promotion Campaign - “Sri Lanka...

9:47 AM

“Sri Lanka Shines in Shanghai” B2B Travel & Trade Forum Creates a Huge Opportunity for Sri Lanka

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Under the joint mega promotional campaign “Sri Lanka Shines in Shanghai” from July 01st to 6th July 2014 in Shanghai –China , Sri Lanka Tourism implemented a tourism and trade promotional business forum specifically schemed to attract Chinese travel and trade partners was held on 4th July 2014 in Shangri-La Hotel, Pudong. The event was graced by the presence of Hon. Basil Rajapaksa , Minister of Economic Development who was the chief guest at the event along with Madam. Shang Yu Ying, Chairperson Municipal Commission for Commerce of Shanghai, China.</div>
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Other distinguish guests who have participated for the inaugural ceremony of B2B Travel & Trade Business Forum included Hon. Shan Wijeyalal, Chief Minister, Southern Province, Sri Lanka, Hon. Dao Shu Ming, Chairman, China Friendship Association with Foreign Countries , H E Mr Ranjith Uyangoda , the Ambassador of Sri Lanka to China , Mrs. Hasanthy Dissanayake. Consul General of Sri Lanka in Shanghai, Mr. Yang Jing Song, Chairman of Tourism Administration , Mr. Nasser Ahamed, Provincial Minister (Tourism), Eastern Province, Sri Lanka, Mr. Shen Shan Zhou, Deputy Director of Shanghai Tourism Administration and Mr. Chen Ping, Deputy Director of International Dept, Municipal Commission of Commerce, Shanghai, Mr. Anura Siriwardhane, Secretary, Ministry of Industry & Commerce, Sri Lanka, Mr. Bhashwara Gunarathna, Chairman, Sri Lanka Tourism, Dr. D S Jayaweera, Director General, Sri Lanka Tourism, Mr.Nishantha Wickramasinghe, Chairman, Sri Lankan Airlines, Mr Rumy Jauffer , Managing Director of Sri Lanka Tourism promotion Bureau, Mr. Mervin Fernandopulle, Board Member, Sri Lanka Tourism Promotion Bureau.</div>
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“Sri Lanka Shines in Shanghai” B2B Travel & Trade Forum Creates a Huge Opportunity for Sri Lanka

Under the joint mega promotional campaign “Sri Lanka Shines in Shanghai” from July 01st to 6th July 2014 in Shanghai –China , Sri Lanka Tou...

9:46 AM